LINDA. magazine, the largest women's glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.
More than 50 pages inside this month's edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.
A total of 120 augments can be found throughout the magazine for readers to view and interact with. Use Layar and the images below to see a few examples of how LINDA. magazine's pages come to life with Augmented Reality.
For more information, please contact business@layar.com
Experience LINDA. with Layar Vision.
- Download Layar 6.0 on an Android or iPhone device
- Open the Layar app and search for the "LINDA." layer
- Launch the layer and hold your phone over the magazine cover to begin the AR experience
LINDA. Cover
By scanning the LINDA. magazine cover with Layar, readers can watch exclusive backstage video footage of the cover shoot, access the LINDA. website and discover which of the magazine's pages are enriched with digital content.
Superstar Ad
LINDA. Readers can scan this Superstar clothing advertisement to shop online at Superstar's web shop.
Fashion Spread
In this image from LINDA.'s editorial fashion spread, readers can scan the model's boot to purchase that pair of boots though an online store.
Oprah feature
In LINDA.'s feature article on Oprah, readers can scan this image to watch Oprah give away one of her most famous "Favorite Things" and access all of her "Favorite Things" over the years on her website.
Range Rover Ad
LINDA. Readers can scan this Range Rover advertisement to book a test drive at their local dealership and watch a Range Rover video.
